We are facing a challenge that hasn’t been faced before. This has caused businesses to create new ways of operating, or new solutions entirely. As we know, communication is key when it comes to building and sustaining relationships. In the real estate sector, this is highly important and must be not affected, even during this time.  

On the contrary, communication should be amplified to make your consumers connected, feel safe and also reach out to prospective buyers in innovative, and engaging ways.  

How Can Landlords, or Real Estate Professionals Communicate with Consumers? 

- Create a digital platform for tenants to create a well-connected community with activities, communication tools and make them feel like they have the facilities amidst the challenging times.  

- Do your due diligence, and create a CSR initiative. For example, educate your tenant on the usage of common facilities, safety tips and standards, and more. 

- Use the social platforms. For example, use whatsapp messages to broadcast positive messages, safety reminders or share resources that can help consumers interact, and also be aware. 

- Conduct the ‘Virtual staging’. Now is the time to invest in digital outlets to showcase properties (3D design with furnitures) 

- Create video tours. Give control to the consumer to create a virtual showing themselves and ask questions on the spot for engagement 

- Create a blog or thought leadership articles now. Now that we have more time to do different activities virtually. Have your employees or even special guests build up content and share valuable data to your consumers, and other professionals to help them learn and navigate the sector from your perspective 

Did You Know? 

Property Finder, the region’s leading property portal - has launched market demand data, to empower the market with proprietary data intelligence. The Data Finder platform will be offered for free for one month to any real estate professional to give clarity and insights into the current property market.