Influencer Marketing became the fastest-growing customer acquisition method of marketing. Based on reports; it shows that nearly 80% of influencer marketing campaigns are effective, and 40% of marketers are dedicating a budget for influencer marketing as it is easy to use and the most effective way to get people talking about your business.
Influencer Marketing will no longer be an industry that is dominated by celebrities who have been paid to advertise a certain product or service. The focus has shifted and will continue shifting towards passionate, authentic content creators that have small numbers but loyal followers, those influencers are called “micro-influencers”.
A “micro-influencer” are those who have followers on their social accounts ranging from 3-100k. These kinds of influencers are more aware of their content, their niche and most importantly their audience, as they focus on one specific thing that they will be known for. This makes marketing more authentic and genuine as well targeted towards a particular market. This allows brands, small businesses, and start-ups to connect with customers who are already interested and in love with what products or services the business offers.
“Micro-influencers” are proven to generate 60% more engagement than the average celebrity influencer, which shows a fact that consumers love hearing from other consumers. Even though celebrity influencers are more visible, it does not necessarily mean that they are more influential since generally influencers with lesser followers get higher engagement on their posts. An investment worth considering.