Breast Cancer Awareness Month: Notable Awareness campaigns that empowered our communities

Jan 19, 2020
Breast Cancer Awareness Month:   Notable Awareness campaigns that empowered our communities
Breast Cancer Awareness Month: Notable Awareness campaigns that empowered our communities
Jan 19, 2020

In line with “Breast Cancer month” – the Kingdom of Bahrain has announced the launch of the first-of-its-kind facility which is being established by the King Hamad University Hospital (KHUH) jointly with the Bahrain Oncology Centre. 

The state-of-the-art cancer research laboratory will be opened in the Kingdom of Bahrain early next year and is being set up in collaboration with other renowned partners across the globe including one of the region’s leading centres, Genetiks Lab in Istanbul. 

The Kingdom had a series of events a nd campaigns showcasing its support to Breast Cancer Awareness month. A number of Bahrain’s iconic buildings were lit up in pink every night throughout October.  

Monuments and landmarks  including Bahrain’s Financial Harbour and the World Trade Centre, and a number of hotels including the InterContinental Regency, the Diplomat Radisson Blu, the Elite Hospitality Group and The Ritz-Carlton, Bahrain took part. This was organised by the Bahrain Cancer Society (BCS)  


Various initiatives were held to spread awareness among community members. We wanted to list a few events such as the: 

● The Ritz-Carlton hosted its annual pink island party with five percent of the profits going to the Think Bahrain Charity 

● The Bahrain Cancer Society organised a series of events, and a walkathon that has raised money for research, plus highlighted the importance of regular check ups 

● “Ride in Pink” motorcycle parade was held in collaboration with Harley Davidson Bahrain. Bikers from different clubs took part in the event  

● Mums in Bahrain, one of the biggest groups for mothers in the Kingdom has shared a lineup of events supporting Breast Cancer for the community in hotels, restaurants and more.  


Storytelling to empower the community 

Bahraini Storyteller Mahmood Al-Yousif, and Founder of Arabia Video has created a  “Think Pink in film” in partnership with Think Bahrain to motivate members of the community, and has also sent this to multiple film festivals across the globe. The Thinking Pink - Resetting the NGO Model documentary took around two years to complete.  

Using the power of Technology to spread awareness “icheck” 

● Think Pink developed the first Arabic and English mobile application for free called iCheck for easier access to checkups open for everyone 

Communities in the Kingdom of Bahrain have partnered up to create a bigger impact through innovative campaigns and strategies - a key focus has been highlighted on accessibility, support groups and research to educate the new generation.   

We wanted to highlight the various initiatives taking place to hopefully inspire more to spread the message!  

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