The latest Apple event took place on the 10th September 2019 with the major announcements being the launch of the iPhone 11 Pro, 11 Pro Max and iPhone 11.  

Branded as ‘the most powerful iPhones ever’, the event triggered many discussion points such as the Super Retina RDX displays and the new A13 Bionic CPU.  

However, the main talking point was the main aesthetic feature being the triple-camera.  The new 12MP wide-angle lens appearing alongside the main and telephoto lenses was subject to many a meme on social media.  

Apple’s promise of four hours extra battery life didn’t appear to impress many at the event, however, the cameras themselves remained the focus of the event as the newly coined term ‘slofie’, meaning ‘slow motion selfie’ was used to arguably connect with a more demanding and youthful audience.

What will they cost? 
The iPhone 11 range is expected to cost in the region of $899(USD) based on 64GB.  For those seeking more, the 128GB version is set to cost around $960(USD) and for the 256GB model expect it to cost around $1,080(USD). 

AAPL Performance
Apple’s stock AAPL has risen nearly 40% during 2019 as profitability shifts from a product to services based business.  Apple TV, iTunes and iCloud services look set to be bolstered by a new Apple Arcade gaming service.  

Preorders for the iPhone 11 range are estimated to be around 20% lower than the comparable models launched in 2018.  Economists believe that Apple’s shifts to services is likely to alleviate the pressure for lower demand of its newly launched products.